Editorial Policy
Every guide site claims to be independent. Most of them mean it loosely. This page is the specific version: what we publish, what we refuse to publish, and how commercial relationships are kept away from editorial decisions.
What we do
- We name the rights holder for each market. If the Champions League is on TNT Sports in the UK and Paramount+ in the US, that is what we write, because that is what is true.
- We distinguish free from cheap from paid. These are different things and blurring them is how readers get misled.
- We flag volatile facts. Prices, rights deals and free tiers change constantly. Where we are not confident an item is still current, it carries a visible mark saying so rather than being quietly stated as settled.
- We say when sources disagree. If one source says a service costs one thing and another says something else, we tell you they disagree.
What we do not do
- We do not invent fixtures. You will not find a table of kick-off times here that we made up to look busy. If we do not have a real schedule, we show you who holds the rights instead and say so.
- We do not claim to have tested services we have not tested. We do not open accounts, pay subscriptions or run side-by-side speed tests. Everything on this site comes from publicly verifiable sources: official service pages, published price lists, and rights announcements.
- We do not link to unlicensed streams. Not in the body text, not in a "resources" section, not behind a click. There is a full explanation of why.
- We do not present VPN use as a free legal option. It is not one. See the legal picture.
- We do not let a commercial deal change a ranking. See below.
How commercial relationships work
This site earns money from affiliate links. When you click through to a service and sign up, we may be paid. That is disclosed on its own page and marked in the markup of every commercial link.
What matters is the direction of influence. The rule here is that a commercial relationship never creates a recommendation. A service we have no deal with appears in our comparisons exactly as it would if we did. A service we do have a deal with gets no better treatment than its facts justify.
There is a practical test for this, and you are welcome to apply it. On our "best of" pages, the ranking is by what the viewer actually gets — how much sport, how much of it free, how many countries. If a paid partner were being promoted past a better free option, that would be visible immediately. It is not there because it does not happen.
Corrections
Rights deals change, and we will get things wrong. When that happens we would rather hear about it than not. If you spot something inaccurate — particularly a rights holder or a price — please tell us and include the source if you have one. We will correct the page rather than quietly remove it.
The same goes for rights holders. If you represent a broadcaster and something on this site misattributes your coverage, contact us and we will fix it.
How we source
The standard we hold ourselves to is written out in full on how we verify. The short version: official sources first, news sources clearly labelled when official pages are unavailable, and an explicit "unverified" mark rather than a confident guess.